If there is one thing we definitely love here on the internet, raising money for charity by making a yourself look like a plonker is it.
The #nomakeupselfie online awareness campaign about cancer has moved through several phases (and probably makes a great social media case study) from women posting selfies without make-up, through the “slacktivism” backlash, the genius move by CRUK’s social media team and now the balancing efforts to raise awareness and donations by tagging men men to post pictures of them in makeup.
A colleague of mine, Natalie nominated me to join in and I said I would on one condition, that doing so directly raised money for cancer research via a friend of mine's Justgiving page. Her mother died just over a year ago and that has driven her to start running to take part in the race for life. I have said that if we raise £50 I’ll get made up and have pictures posted on the internet. This is going to happen next Thursday lunchtime and I'll keep the makeup on until at least the end of the day.
So if you want to see me in full make up donate to Kate’s just giving page with an encouraging message for her and the hashtag #SlapTony
Oh and start thinking of stretch goals we could agree for when this has raised more than £50.