It is clear to me that there is a niche in the market for a price comparison site comparison site. Unlike the 1st generation comparison sites there is unlikely to be commission to pay for it all but I imagine annoying adverts will do the trick. After all people will be so grateful to learn which site out of them all saves you most. Obviously we would start in the car insurance sector, then other insurance followed by the wider financial market.
Of course since this is such a fabulous idea soon there will be lots of similar sites, but we will remain one step ahead as we will have the price comparison site comparison site comparison site ready to roll out. Anyone feel like putting in the start-up capital?